1. Low Cost

    There is no entry cost to social media marketing. Targeted messages and advertising on Facebook and Twitter do come at a cost, but a small one compared to traditional marketing methods. Any business could conduct baseline social media marketing at virtually no cost, but many business owners simply don’t have the time to invest in managing social media. You’ll get more reach and more “bang for your buck” if you work with an experienced social media marketing agency to manage your online marketing strategy and content.

  2. Easily Connect with Existing and Potential Customers

    Your existing and potential clients and customers are already on social media, why not meet them where they are? Social media serves as an outlet for you to offer customer service, and engage with your customers, perform market research, and much more. Your industry may determine which social network holds the most potential value for your business (for example, if you are in the home improvement, decorating or food business, Pinterest may be more valuable than other social networks). Simple market research can help you determine which social networks your target audience uses most.

  3. Low Barrier to Entry

    In addition to social media marketing being far more affordable than traditional marketing, it is also easy to get started. In just a few simple steps, you can easily set up social media profiles for your business on any social networking platform. Again, when it comes to managing your content, it may be better worth your resources to invest in a working relationship with an online marketing agency that is experienced in social media marketing and search engine optimization.

  4. Key Factor in Search Engine Ranking

    A solid SEO strategy is about producing quality content that generates a lot of inbound links to your website. Social media is a primary form of content consumption and with the click of a button, users can share content across their social media channels, thus increasing the number of inbound links to the content on your website. “Social signals” are becoming more and more key to boosting search engine rakings.

Your business can no longer afford not to utilize social media marketing. If you need help taking the leap into social media, contact Arc studio, an experienced social media marketing agency.