7 Instagram growth hacks for your small business

Instagram is a fantastic branding opportunity for many small businesses, it drives a ton of traffic and customers. It helps stay close to the audience and potential customers which is critical for everyone as someone with a growing business.

However, growing a large and engaged following can take a long time and be incredibly time consuming. The following major growth hacks will help you grow your own Instagram account, in turn your business.

1. Seek Good Content Subjects Before You Pick An Image

Everything starts with great content. Instagram has over million users. You have to find a way to get your account to stand out from the crowd. The content you create needs to not only be great in design but perfect for your audience. Lovely images of things your ideal audience couldn’t care less about, won’t get you the following or engagement you’re seeking.

You can have success by taking the time to research what kind of content works for your target audience. Search accounts with similar audiences and see what kind of content is working for them, then create similar content for your account.

2. Have a Hashtag Strategy (Create Your Own Branded Hashtag)

While hashtags may seem trivial and annoying, they are a critical part of the Instagram ecosystem. Hashtags expose your account to thousands of users who may not have found it otherwise. Use Websta to find hashtags relevant to your industry and use them on all of your posts. The maximum number of hashtags Instagram allows per post is thirty. Power users will often max out the number of hashtags they use. However, on average, the most popular posts use eleven hashtags per image. Do your homework and load up on those hashtags to grow your account.

3. Steal followers —

To grow the Instagram for your small business quickly, you need to steal your competitors’ followers. Stealing followers is a great strategy because you don’t have to guess about their interest in your content since they are already following similar accounts. To get the most out of your efforts, you should employ a Like + Comment + Follow strategy. For example, instead of just following users or liking posts, you would follow a user, like one of their pictures and then leave a comment on the same or different image. One business owner achieved a follow-back rate of 34 percent when using the above engagement strategy.

4. Post Often and Consistently (Daily is Fine) —

Post consistently to grow your business’ Instagram following quickly. Social media analytics tool, analyzed Instagram profiles, they found that the profiles with the most followers posted two to three times per day. Average Instagram users weren’t slouches in the posting department either; the average account added a new image once per day.

5. Run Contests —

Contests are an excellent way to increase engagement on Instagram. A well-run contest can result in thousands of new followers with little effort on your part. There are many types of contests you can run on Instagram. However, regardless of the type of contest you decide to run, the price of entry should be any combination of liking a post, following you, tagging a friend or some other action that will expose your account to a wider audience and increase engagement.

6. Cross Promote Your Instagram Account on Other Social Media Channels -

If you already have a company page on Facebook and Twitter, cross-promote your Instagram account on those channels a well. Use a social media scheduling platform like Buffer or Hootsuite to regularly ask your Facebook fans and Twitter followers to also follow your Instagram page. You should also include a link to your Instagram account in your email signature, encourage your newsletter subscribers to follow your Instagram account, and promote your account at the end of your blog posts.

7. Add A Hashtag or Profile Link In Your Bio

Instagram recently introduced a great new feature: adding hashtags and profile links in the bio section of your profile. This means you can include a branded hashtag used to curate your content, a highly-used hashtag for additional visibility, or tag the profile of your brand’s founder and/or CEO, and more.

To add a hashtag or profile to your Instagram page, tap “Edit Profile”, go to your bio section, and add as many hashtags (without looking spammy) and profiles as you’d like.


The influence of social media platforms such as Instagram is rising by the day. It is only natural for progressive startups to invest their time and resources to establish their presence and authority on these networks. If you’re not already tapping into Instagram’s potential, then you should do so without further ado.

Of course, having a huge number of followers will work in your favor, and getting them on-board may be time consuming, but it’s not impossible. The above tips should go a long way in helping you amass an army of Instagram followers to ascertain your market leadership and multiply you revenue. Implement them and you will have exactly what your business needs.