Re-branding Case Study- Oswal Cables







Re-branding is a huge risk and cannot be done without a reason. At the same time, it’s a powerful move and can strongly position the brand in new existing markets. When done right the brand comes and stands out even stronger than ever.


Oswal Cables is one example of such successful re-branding campaigns done ever. The brand manufactures cables and conductors and is about to complete 50 years of its existence with operations in 3 cities in India and strong customer base worldwide.


On completing 48 years they actually decided to get a new identity for their brand. With the help of Branding & Graphic Design Agency Arc Studio, they've succeeded in achieving a brand identity that goes best with the brand and its vision statement of going one step ahead and working closely for green energy and environment-friendly world. The new logo is also a symbol of infinity success they aim for.


As for distinguishing themselves from the competition, this is without question a great move!


Cheers to team Arc Studio!!